Westfield Corporation | Sustainability Report 2018 | 39
5.2 OUR PEOPLE
CULTURE OF INNOVATION &
COLLABORATION
Westfield’s employee cultural
behaviour framework, known as the
Westfield “EDGE”, was launched
in 2015. With two years and
counting of positive outcomes, the
EDGE framework encourages our
employees to achieve great results
through innovation collaboration and
building teams and communities.
Our employee performance
objectives and KPIs are linked to the
EDGE cultural behaviours as there
is a key focus on how we achieve
and work collaboration in addition
to what is achieved 25% of all
employees annual reviews is based
on how employees have delivered
their objectives through the EDGE
– Collaboration, Innovation and
by working with their teams and
Communities.
For the second year running, over
75 Westfield UK/Europe employees
have signed up to be EDGE
Champions. The EDGE Champions
represent every department in the
business, bringing together diverse
perspectives to develop initiatives
and drive positive cultural change
at Westfield.
In 2017, our commitment to
embedding the EDGE values in
every aspect of our corporate
culture was unwavering, as
demonstrated through the extensive
numerous collaborative and
innovative events and team building
activities throughout the year.
All these activities had one objective
– to embed the EDGE further
into our business and to reinforce
Westfield as an Employer of Choice
and a great place to work.
As we build upon the progress
that we made in 2017, we are
pleased to have joined the Inclusive
Culture Pledge for 2018. Through
the Inclusive Culture Pledge,
Westfield UK will receive support
from the EW Group to make greater
strides towards inclusion and
diversity, focusing on five key areas:
leadership, people, data, brand and
future.
BUSINESS INNOVATION GROUP (BIG)
As part of the BIG initiative, SPARK
continued to challenge all UK
employees to submit innovative
ideas. The 2017 challenge focused
on how to future proof our centres.
The SPARK Engagement platform
tool generated 465 unique users,
116 ideas, 353 comments and
809 votes.
THE LEDGEND PROGRAM
Launched in the United Kingdom in 2016, The LEDGEND
Program is a peer to peer recognition platform which
encourages all employees to recognise great EDGE cultural
practices and award colleagues for notable cultural behaviour
and practices in the four key EDGE pillars of Collaboration,
Innovation, Achievement and Team/Community building.
Leading EDGE Awards are presented by the COO to employees
who demonstrate exceptional EDGE behaviour.
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LEDGEND
Awards
LEDGEND
Awards
Health &
Safety
Awards
Health &
Safety
Awards
Thank you
Awards
Thank you
Awards
Leading
Edge
Awards
Individual
Leading Edge Awards 2017
Group